We believe that everyday consumers can help empower disadvantaged communities by buying ethically sourced goods on the international market. For us, it is very important not only to ensure sustainable incomes for producer communities, but also to create a place to buy ethically sourced products that enable economic inclusion.

We work with local artisans from Brazil to help the local economy. The idea is to enable single mothers to work from home and build a sustainable lifestyle.

Our products are made on a fair trade basis and 10% of the profits go to the CAMM street children project. This project has existed for over 35 years in a slum called "Linda do Tiro" in the northeast of Brazil. Some of the mother and young women living here are also involved in the brand. Organic earrings Golden grass comes from northern Brazil, where it is an important source of income for the villagers. About 500 families work with the "Golden Gras". The grass is a rare plant that has the appearance of spun gold and continues to glow after harvest. It is strong, durable and flexible enough to be woven into accessories. It is also very light, so earrings that look like gold are virtually weightless.

The Brazilian government's conservation management system (EMBRAPA) ensures that it is a renewable resource. The Brazilian government prohibits the export of the raw grass; only handmade products may be sold outside the state of Tocantins. The production of handicrafts began with the indigenous people, probably from the Xerente ethnic group, who taught the art to the locals as they passed through the region around the 1930s. For decades, the handicrafts were only made by women for household purposes or sporadic sales. Today there are at least 12 local community associations.

The flowering of Syngonanthus Nitens starts in July and the seeds are produced from early September to October. The environmental authority (Naturatins) has enacted a regional law that allows harvesting of landscapes only after 20 September and requires cutting and distribution of flower heads in grassland areas immediately after harvesting of landscapes. This regional law can be an effective tool to contribute to the sustainability of artisanal activities.

If you would like to learn more about the CAMM street children project, please click on the following link:

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