We believe that everyday consumers can help empower disadvantaged communities by purchasing the ethically sourced goods in the international marketplace. For us is very important not only to provide sustainable incomes for the producer-communities, but also to build a place to buy ethically sourced products making an Economic Integration possible. We work with local artisans from Brazil helping the local economy. The Idea is to make it possible for Woman to work from home and build a sustainable way of life .
Our Products are produced in a fair trade base and 10% of the profit goes to the Street-child Project CAMM. This Project exists over 35 Years in a Slum called „Linda do Tiro“ Northeast of Brazil . Some of the Mother and Young Women’s living here are also involved in the Brand.
Golden Grass comes from the northern Brazil, where it is an important source of income for villagers, about 500 families work with the Golden Grass. What it is a rare plant which has the appearance of spun gold and continues to shine after it is harvested. It is strong, durable and flexible enough to be woven into accessories. It is also very light in weight so that earrings that look like gold are virtually weightless. The conservation management by the Brazilian government (EMBRAPA) assures that it is a renewable resource. The Brazilian government prohibits the export of the raw grass; only crafted products may be sold outside Tocantins state. The making of handicrafts began with the Indigenous people, probably from the Xerente ethnic group, who taught the art to local inhabitants when passing through the region around the 1930s. For decades the handicrafts were only made by women for household uses and/or sporadic selling. Today, there are at least 12 local community associations. Syngonanthus nitens’ flowering starts in July and seeds are produced from the beginning of September through October. The Environmental Agency (Naturatins), established a regional law allowing scape harvesting only after September 20th, and requiring flowerhead cutting and dispersal in the grassland areas just after scape harvesting. This regional law can be an efficient tool for contributing to the sustainability of handicraft activities.
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